Feb 3, 2010

Save our tigers!

When the catchline from the Indian cricket captain says "Just 1411 left", it makes one sit up and wonder for a while. Once the ad was done, I rushed to the computer and checked out the website. I even joined the roar and noticed this morning that 31,000 people have since, joined the roar. All the action is at www.saveourtigers.com.

Is this another marketing gimmick to gather a huge database of emails and phone numbers? Is it some innovative branding effort to get into the hearts of people? The motive is beyond judgement, for if you have watched the tiger moving in the wild, you will know that any effort of educating humans about the threat of this mighty beast disappearing deserves an applause. With the forest reserves becoming picnic grounds and places to unwind with alcohol and cigarettes and the animal tracks being used to test the off road capabilities of that newly acquired SUV, I do not see much hope. What we can do? Stay away is what is recommended. Let the reserves heal themselves and flourish again. Let the tigers grow in numbers, in a fearless and unpolluted environment. I have done my days at Sambar Road at Jim Corbett and I miss the place but I am keeping away from planning future visits. I am doing my bit. Are you?

1 comment:

Anonymous said...

Could be the Finest topic which I browsed through all holiday season?!